ATTRIBOO / FREE WORKSHEET

Attribution model explorer

Works offline. This worksheet calculates in your browser and does not submit the fields. No personal information.

Example journey: Organic search → Newsletter → Google Ads → one sale. Models allocate credit; they do not prove causation. Remove the first recorded touch to see how missing history changes the answer.

Read the complete guide · Example values. Reviewed October 28, 2026.

About this worksheet

Includes its HTML, CSS, and JavaScript. No external assets or network requests. Inspect the source in a text editor.