# See who is buying and how each customer found you

The Buyers tab lists the people who paid in the dates you picked and how each one found you. Start with the customer types to see which kinds of customers bring in the most money, then open one customer to check their visits and payments.

Canonical page: https://www.attriboo.com/docs/buyers

Instructions reviewed: 2026-11-11

## Compare customer types

1. **Choose your website and dates, then select Buyers in the tabs at the top.** Who is buying opens with Customer types selected. The line under the title shows how many customers paid and how much.

2. **Read the five type cards.** Each card shows how many customers it has, their share of sales, how much they paid and their top source. Each small bar is one customer, tallest first.

3. **Select a card to list its customers underneath.** The selected card has a dark outline.

![Who is buying on the Buyers tab with Customer types selected, showing five customer type cards with share of sales, amount paid, top source and one bar per customer.](https://www.attriboo.com/help-images/2026-11-11/buyers-types.jpg)

Example: four customers who bought more than once or paid well above the average order brought in 48.4% of sales.

Buyers → Who is buying → Customer types: Select Buyers in the tabs at the top. The overview shows the card with the customer list below; the type cards are enlarged below.

1. **Choose a view** Customer types, Almost buying, or Companies & cities.
2. **Read a type card** Number of customers, share of sales, amount paid and top source. Each bar is one customer.
3. **Select another type** Select any card to list its customers underneath.

## What puts a customer in each type

Each customer appears in one type only. Attriboo checks the types in the order below and uses the first one that fits.

| Type | Who is in it |
| --- | --- |
| Repeat & high value | Bought more than once, renewed a subscription, or has paid well above your average order. |
| Found you through AI | Visited from ChatGPT, Perplexity, Claude, Gemini or Copilot before paying, or named an AI assistant in your checkout poll. |
| Took several visits | Visited two or more times, or took more than six hours, before paying. |
| Came from an ad | Clicked a paid ad, such as Google, Meta or TikTok, before paying. |
| Bought on first visit | Paid during their first visit. |

## Read the customer list

1. **Check the label above the list.** It names the selected type and how many customers it has.

2. **Compare Found you via with Credited to.** Found you via is where the customer's first recorded visit came from. Credited to is the source that gets the sale under your Credit setting, so the two can differ.

3. **Read Status, Paid and Lifetime.** Status shows, for example, Subscriber, Renewed 2× or Refunded. Paid is money in the selected dates. Lifetime is every payment recorded for this customer.

4. **Select a row to open that customer.** The arrow at the end of each row opens their history.

![The customer list under the type cards, with columns for customer, found you via, credited to, status, paid and lifetime, and a row for each customer.](https://www.attriboo.com/help-images/2026-11-11/buyers-types.jpg)

Example: Hannah Abbott found you through Google Ads, paid $599 in these dates and $1,797 in total.

Buyers → Who is buying → selected type → customer list: The list sits under the type cards and changes when you select another card. Its header and first row are enlarged below.

1. **Found you via** Where this customer's first recorded visit came from.
2. **Credited to** The source that gets the sale under your credit rule.
3. **Paid and lifetime** Paid is money in the selected dates. Lifetime is every payment recorded for this customer.
4. **Open a customer** Select a row to see that customer's visits and payments.

- [Choose which visit gets credit for a sale](https://www.attriboo.com/docs/credit-settings)

## Open one customer's history

1. **Read the four tiles at the top.** Paid this period, lifetime value, number of orders with the payment provider, and how long they took to buy.

2. **Check How credit was split.** It lists the visits that got credit for the sale and how much each got under your Credit setting.

3. **Read Every visit and payment.** Visits, goals and payments in time order. A checkout poll answer appears when the customer gave one.

4. **Close the window with the X or the Escape key.**

![One customer's history window, showing paid this period, lifetime value, orders and time to buy, how credit was split, and every visit, goal and payment in time order.](https://www.attriboo.com/help-images/2026-11-11/buyers-history.jpg)

Example: Hannah Abbott came from a Google Ads click, signed up and paid $599 twelve minutes later, so Google Ads gets all the credit.

Buyers → customer list → select a customer: The window opens over the Buyers tab. Close it with the X or the Escape key. The window is enlarged below.

1. **Check what they paid** Paid this period, lifetime value, number of orders and how long they took to buy.
2. **See how credit was split** Which visits got credit for the sale, and how much, under your credit rule.
3. **Read every visit and payment** Visits, goals and payments in the order they happened.

## Find visitors who almost bought

1. **Select Almost buying.** It lists up to 20 visitors who showed buying signals but have not paid: for example, they viewed pricing, a comparison or checkout page, signed up, started checkout, left an email address or came back several times. The number on the button shows how many there are.

2. **Read each row from left to right.** How many times they visited, where they are, how they found you, the page or step that put them on the list, and when they were last seen.

3. **Use the list to choose a follow-up.** No email yet means no email address has been recorded for that visitor, so you cannot contact them directly.

![The Almost buying view listing visitors who looked at pricing or started to buy without paying, with visit count, how they found you and the page that put them on the list.](https://www.attriboo.com/help-images/2026-11-11/buyers-almost.jpg)

Example: a visitor from ChatGPT viewed pricing on three visits and has not paid yet.

Buyers → Who is buying → Almost buying: Almost buying is the second view in Who is buying. The overview shows the full list; the first row is enlarged below.

1. **Select Almost buying** The number shows how many visitors are on the list.
2. **Count their visits** How many times this visitor came back.
3. **See how they found you** The source of their first recorded visit.
4. **See what they did** The page or step that put them on the list, such as viewing pricing.

## See which companies and cities buy

1. **Select Companies & cities.** Companies come from the domain of each customer's email address. Personal addresses, such as Gmail, are grouped by city instead.

2. **Compare the bars.** The shaded part of each bar is that company's or city's share of sales in the selected dates.

![The Companies & cities view with a bar for each company and each city, showing amount paid, number of customers, how they found you and share of sales.](https://www.attriboo.com/help-images/2026-11-11/buyers-companies.jpg)

Example: one Brightlegal customer brought in 20% of sales, and San Francisco buyers 41.6%.

Buyers → Who is buying → Companies & cities: Companies & cities is the third view in Who is buying. The overview shows both lists; their first rows are enlarged below.

1. **Select Companies & cities** Shows where your paying customers work and live.
2. **Read a company bar** Company name, customers, how they found you, amount paid and share of sales.
3. **Compare cities** The shaded part of each bar is that city's share of sales.

## Read the numbers carefully

- Types describe recorded activity. They show patterns, not the reason someone bought.
- The cards, the list and the history all use the website, dates and Credit setting at the top.
- A customer who paid with a different email address, on another device or without tracking can appear with few or no visits.
- The demo shows sample customers. Your own account shows only your website's buyers.

- [Compare sources in Revenue sources](https://www.attriboo.com/docs/sources)
- [Follow the recorded steps in Journeys](https://www.attriboo.com/docs/journeys)

## You are done when

You can name the customer type that brought in the most money and open one customer to see how they found you.

## Related guides

- [See where customers come from](https://www.attriboo.com/docs/markdown/sources.md)
- [Explore the steps visitors take](https://www.attriboo.com/docs/markdown/journeys.md)
- [Choose which visit gets credit for a sale](https://www.attriboo.com/docs/markdown/credit-settings.md)
- [Find your way around the dashboard](https://www.attriboo.com/docs/markdown/dashboard.md)