I built Attriboo because I needed it myself.

01 / The background

A decade in SEO, with a business owner’s view.

SEO has been a big part of my working life for the past 10 years. I’ve worked on my own websites, helped clients improve their search performance, and built products to solve problems I kept coming across. Running businesses alongside that work has shaped the way I think about marketing.

When you’re responsible for the product, the website, and the bills, you look at a report a little differently. A growing audience is encouraging. You also want to understand which visitors become customers, which campaigns deserve more attention, and whether the work is helping the business move forward.

That perspective has followed me through client work and through building tools such as Linkilo, CiteTrack AI, and PageOptimized, along with many other tools and sites. I enjoy building something practical around a problem I understand from doing the work.

02 / The problem

The traffic was visible. The path to the sale was harder to follow.

As the ways people discover a business grew, attribution became a bigger issue for me. Someone might find a page through search, come back through another channel, and buy later. An AI answer might introduce a product before a visit ever appears in a website report. The useful parts of that journey can end up spread across different tools.

I was dealing with this in my own businesses and in client reporting. I wanted a clearer way to explain the return on our work. Which campaigns were bringing in buyers? Which pages were part of those journeys? Where should we keep investing our time?

Those questions matter when you’re deciding how to grow a product. They matter just as much when a client is deciding whether to keep working with you. I wanted the conversation to be grounded in the sales and customer journeys we could actually observe.

03 / The reason

I wanted something I could use across my own sites.

That’s why I built Attriboo. I wanted a tool I could install on the websites I own, use alongside my products, and bring into my client work. A place to connect visits with recorded sales and get a clearer view of what was happening across the business.

I wanted to open a report and understand the sources, campaigns, and pages associated with customers. Then I wanted to take that understanding into a useful conversation: what is working, what needs a closer look, and what should we try next?

I also wanted to make it easier to explain the role of SEO and AEO, or answer engine optimization: the work involved in helping people discover a business through AI answers. As discovery changes, I want a practical way to follow the available evidence from that interest toward a sale.

Attribution has limits. People change devices, links lose information, and some journeys remain incomplete. I care about making those limits clear, so a report helps you ask better questions and make informed decisions about the data you have.

04 / The shift

Following the sale changed the way I approached SEO.

Over time, I started putting more attention into campaigns that led people toward a product and a purchase. I cared about what somebody was looking for, the page they reached, and whether that page helped them take a useful next step.

That changed the way I evaluated the work. Traffic became part of a larger conversation about customers, revenue, and the reasons a campaign deserved more investment. It also helped me think more carefully about the content I was creating for my own products.

Connecting that work to sales has helped me show clients why it matters and retain those relationships. The conversations become more useful when we can discuss the business outcome, review the evidence together, and agree on the next action. Attriboo grew out of wanting to make that process clearer and easier to repeat.

05 / The direction

I’m building for the decisions we make every day.

I want Attriboo to be useful to the person running a small business, the founder trying to grow a product, and the SEO professional explaining results to a client. Each of us needs to make choices about where our time and budget go.

My aim is to keep those choices close to the customer journey: understand how people arrive, see the sales recorded alongside those visits, and find a sensible next step. The product should make that easier to understand, including for people who don’t spend their days inside analytics tools.

I’m approaching Attriboo as someone with the same questions I’m trying to help you answer. I have websites to look after, products to improve, and client work to make useful. That’s the perspective I bring to what I build here.