The Attriboo reading room
Make sense of your marketing money.
Practical guides for marketers, marketing leaders, and agencies. Find the problem, check the evidence, and choose a useful next step.
In focus · Tracking problems
Why Your Sales Show Up as Direct—and What to Check
Sales showing up as Direct? Check campaign links, redirects, checkout handoffs, and tracking coverage. Build a tagged link and see what Attriboo can clarify.
Read the guide 9 min readNew and useful
The latest guides, tools, and practical examples.
Tracking problems
Why Your Sales Show Up as Direct—and What to Check
Sales showing up as Direct? Check campaign links, redirects, checkout handoffs, and tracking coverage. Build a tagged link and see what Attriboo can clarify.
9 min read
Budget decisions
ROAS vs ROI: Why a 4x Campaign Can Still Lose Money
Understand ROAS vs ROI with a worked example and margin-aware calculator. Include product costs, ad spend, and other marketing costs before increasing your budget.
8 min read
Client reporting
How to Show SEO Revenue to Clients Without Overclaiming
Build an SEO revenue report clients can use. Separate search visibility, recorded visits, and sales; explain attribution limits and choose a useful next action.
9 min read
Campaign tracking
UTM Parameters: A Naming System Your Whole Team Can Follow
Stop one campaign appearing under five names. Use a simple UTM naming convention, campaign link checker, and testing checklist to connect cleaner labels with revenue reports.
9 min read
Revenue reporting
Marketing Attribution Models, Explained With One Customer Journey
Compare first-touch, last-touch, and linear attribution using one example sale. Try the model explorer and learn how missing touches change the revenue story.
9 min readFix tracking gaps
Unclear sources, campaign labels, and the checks that help.
Tracking problems
Why Your Sales Show Up as Direct—and What to Check
Sales showing up as Direct? Check campaign links, redirects, checkout handoffs, and tracking coverage. Build a tagged link and see what Attriboo can clarify.
9 min readCampaign tracking
UTM Parameters: A Naming System Your Whole Team Can Follow
Stop one campaign appearing under five names. Use a simple UTM naming convention, campaign link checker, and testing checklist to connect cleaner labels with revenue reports.
9 min readFollow the money
Make better budget decisions and understand revenue credit.
Budget decisions
ROAS vs ROI: Why a 4x Campaign Can Still Lose Money
Understand ROAS vs ROI with a worked example and margin-aware calculator. Include product costs, ad spend, and other marketing costs before increasing your budget.
8 min readRevenue reporting
Marketing Attribution Models, Explained With One Customer Journey
Compare first-touch, last-touch, and linear attribution using one example sale. Try the model explorer and learn how missing touches change the revenue story.
9 min readFor client conversations
Explain results, compare the evidence, and choose the next action.
Client reporting
How to Show SEO Revenue to Clients Without Overclaiming
Build an SEO revenue report clients can use. Separate search visibility, recorded visits, and sales; explain attribution limits and choose a useful next action.
9 min readCampaign tracking
UTM Parameters: A Naming System Your Whole Team Can Follow
Stop one campaign appearing under five names. Use a simple UTM naming convention, campaign link checker, and testing checklist to connect cleaner labels with revenue reports.
9 min readRevenue reporting
Marketing Attribution Models, Explained With One Customer Journey
Compare first-touch, last-touch, and linear attribution using one example sale. Try the model explorer and learn how missing touches change the revenue story.
9 min read