See what your Facebook and Instagram ads cost you.
Bring Meta campaign costs into the same reporting workflow as your recorded website sales. See the spend behind matching campaigns, compare it with credited revenue, and choose what deserves a closer look before changing your budget.
For teams running Facebook and Instagram ads who want to connect campaign costs with the sales they can observe.
Free plan · No credit card required
- CostMeta campaign spend
Advertising costs from selected Facebook and Instagram ad accounts.
- ActivityTagged website visits
Campaign labels identify the visits Attriboo can observe.
- SalesConnected payments
Recorded purchases arrive through a separate payment connection.
- DecisionRevenue beside cost
Review campaign ROAS with a consistent reporting scope.
An explanation of the reporting inputs, not a guaranteed customer journey. Imported campaign costs alone do not identify visitors, recover missing sales, or prove advertising lift.
The useful part
A clearer view of what brings customers.
Import spend from the right ad accounts
Sign in with Facebook and choose the Meta ad accounts that belong to your website. Campaign costs are imported rather than repeatedly entered by hand.
Look beyond clicks and impressions
Compare imported campaign spend with the revenue credited to recorded campaign traffic. Check which campaigns deserve investigation, rather than judging the business result from audience size alone.
Keep a repeatable reporting routine
Daily updates refresh recent costs. Setup shows the latest sync and any connection issue, while the campaign report identifies costs as From Meta Ads.
Connect the website and its sales
Select your website in Attriboo, check the tracking script, and connect a supported payment provider. This gives the spend report recorded activity and payments to compare.
Connect Meta Ads in Setup
An owner or admin opens Setup → Import ad spend and selects Connect Meta Ads. Sign in with a Facebook login that can read the relevant ad accounts and select the accounts for this website.
Match labels and review the first sync
Copy the Meta campaign-link instructions from Setup. Check the latest sync and look for From Meta Ads costs in the campaign report. Keep dates and attribution model consistent when comparing.
Before you connect
Know what the reports can tell you.
What history and update schedule are included?
Selecting ad accounts imports 90 days of daily campaign spend. Daily updates refresh the latest three days, and Sync now can refresh recent costs from Setup. This is not a live, second-by-second spend feed.
How does the campaign matching work?
The utm_campaign label on your recorded visits is matched with imported campaign names or IDs. Setup shows the suggested Meta URL parameters. Keep campaign labels consistent and check unmatched rows instead of assuming every cost has revenue credit.
What happens if the connection stops?
Setup reports an expired or removed authorization and offers Reconnect. Disconnecting stops imports and makes previously imported campaign totals editable again. It does not pause your Meta advertising.
Campaign URL labels — follow the instructions in Setup
utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}A few common questions
Meta Ads, explained simply.
Does this include Facebook and Instagram ads?
It imports campaign-level spend from the selected Meta ad accounts used for Facebook and Instagram advertising. It does not promise a separate placement-level breakdown for each surface.
Does this install a Meta Pixel on my website?
No. This connection reads campaign reporting data from your Meta ad account. Attriboo's own tracking records supported website activity, and a payment connection supplies sales.
Will Attriboo change or stop my campaigns?
No. The integration imports reporting data. It does not edit campaigns, budgets, or advertising settings. Disconnecting Attriboo stops its imports, not your ads.
What if Meta Ads is not enabled in Setup?
If Setup shows Available soon, the automatic connection is not switched on yet. You can use manual campaign spend while it is unavailable. Once connected, choose accounts you are authorized to read and check the import result.
Keep following the revenue.
All integrations
Google Ads
Import Google Ads campaign spend and compare it with recorded revenue in Attriboo. Connect ad accounts, match campaign labels, and review ROAS.
Microsoft Ads
Import Microsoft Advertising campaign spend and compare it with recorded sales. Match Bing Ads campaign labels, review costs, and track ROAS in Attriboo.
Shopify
Connect new Shopify orders and refunds to recorded storefront visits. Compare marketing sources and customer journeys with Attriboo.
Start with your next revenue question.
Connect the activity you can record, compare the sources behind it, and decide on one useful next step.
Start free