Compare the value and the workflow
Attriboo vs Fathom
Event values and payment records need different setup checks.
Fathom supports valued events alongside its traffic dashboard. Attriboo connects supported payment-provider records to recorded visits. Choose based on the reports you need, the identity tradeoffs and the workload across your websites.
Reviewed · By Jay Kang
Example · USD
- Purchase amount
- $24.50
- Fathom event value
Amount in cents - 2450
- Recorded purchase
- 1
24.50 × 100 = 2450 cents. Sending the right unit is one check; verifying the action, currency and duplicate behavior is another.
Check one known purchaseThe short answer
Choose the Reporting Workflow Your Team Needs
Both tools can attach business value to website activity. Check where that value comes from and which reporting job you want to maintain.
Consider Attriboo When…
- You want supported payment-provider connections and refund records.
- You want to compare First-Touch, Last-Touch and Linear credit.
- You want an ongoing free hosted allowance for one website.
Consider Fathom When…
- You prefer its collection without analytics cookies.
- You want valued events alongside its traffic reporting.
- Its shared allowance across multiple sites fits your portfolio.
Value, identity and account scope
Compare More Than the Visitor Dashboard
Look at event-value setup, provider records, source analysis and the allowance your whole workflow consumes.
| Your decision | Attriboo | Fathom |
|---|---|---|
| Revenue input | Attriboo Connect supported payment providers and inspect their payment and refund records alongside recorded visits. Attriboo details | Fathom Send monetary values with named event completions, then analyze those values in the dashboard. Fathom details |
| Value and currency | Attriboo Check each connection's currency handling and provider records before comparing reports. Attriboo details | Fathom Event values use cents. Event currency settings control display and do not perform currency conversion. Fathom details |
| Campaign reporting | Attriboo Compare source credit using First-Touch, Last-Touch and Linear, with supported ad-cost connections for campaign analysis. Attriboo details | Fathom Filter by events or UTM campaigns to inspect completions, conversion rates and values. Fathom details |
| Tracking identity | Attriboo Standard tracking uses a persistent browser identifier. Separate cookieless mode records daily pageview totals without source or visitor links. Attriboo details | Fathom Documents collection without analytics cookies and daily rotation of its visitor-signature salt. Fathom details |
| API workflow | Attriboo Read reports through MCP or REST. General API writes support documented event and payment operations. Attriboo details | Fathom An API for reports and account resources. Requests count toward its monthly allowance. Fathom details |
| Entry allowance | Attriboo 5,000 monthly pageview/custom-goal events free for one website. Paid plans follow event allowance. Attriboo details | Fathom $15 monthly for a shared 100,000 allowance and 50 sites. Pageviews and custom events share the allowance; check API usage too. Fathom details |
Primary sources reviewed October 31, 2026. Prices refer to the documented monthly offer; confirm current terms before purchasing.
Follow the value into a report
Inspect Which Source Receives Revenue Credit
In Attriboo's Dashboard, keep one website and date range selected. Choose the attribution model, then open Where Is My Money Coming From? → Sources. Inspect the source rows and use View all for the standalone report.
Where to find itDashboard → Where Is My Money Coming From? → Sources
Find this card below the live globe, beside Pages & Checkout Links. The overview keeps the complete source list and neighboring reports visible; the source controls and first rows are enlarged below.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
- Open the source view
Sources separates services such as Google Ads and ChatGPT. Channels groups them into broader categories.
- Open the full report
View all opens the standalone Sources report, where you can review its date range and search the recorded rows.
The Sources guide explains revenue credit and recorded visitors. Use the payment records to reconcile amounts and refunds before interpreting the allocation. In Fathom, its event-reporting guide explains filtering by events and campaigns.
Website activity is only part of the meter
Count Your Events and Reporting Calls
Fathom's monthly allowance is shared across sites, pageviews and custom event completions. Its API reference also counts requests toward that allowance. Include planned reporting calls when estimating usage.
Your recorded workload
Work Out Your Attriboo Allowance
Use pageviews and custom goals. Payments do not count as these events. Bot requests have a separate allowance. These inputs stay in your browser.
Up to 10,000 monthly events. Billed monthly.
Review all allowances and termsCompare the same measured workload with Fathom's current plans. This calculator quotes Attriboo only; it does not estimate another vendor's bill or convert visitors into events. Attriboo's report window and event-row limit still apply.
The calculator quotes Attriboo only. Check website limits and Attriboo's reporting window and event-row cap separately from the traffic allowance. Avoid a savings claim until the measured workload and required features are comparable.
Start with an explainable amount
Verify One Event and One Provider Record
Use one known purchase to check the implementation before comparing a month of totals.
- Confirm the action being measured.
Distinguish a completed purchase from a button click or a trial start. Check the amount and currency against the provider.
- Check the event unit and duplicate behavior.
Fathom's ecommerce event guide uses cents. Verify the configured event and test the effect of a reload or repeated callback.
- Check payment matching and later adjustments.
Follow the chosen Attriboo connection's instructions. Confirm the payment once, then evaluate the refund or renewal records your business needs.
- Choose the report that fits the task.
Compare the same dates and currency. Keep your existing reports until you can explain collection differences and the chosen identity setup.
Your remaining questions
Before You Choose Attriboo or Fathom
Use these answers to resolve the reporting, setup and switching questions that can change your decision.
Does Fathom track revenue or only visitors?
Fathom supports monetary values on event completions, so it can report more than visitor counts. Attriboo connects supported payment-provider records with recorded visits. Decide whether you need event-value analysis, provider payment and refund records, or separate tools for those tasks.
Are Fathom event values sent in dollars or cents?
Its ecommerce guide specifies cents: a $24.50 value is sent as 2450. Check the amount's unit before sending it. Set the intended event currency too; Fathom's currency settings affect display rather than converting money between currencies. Keep your provider record available to verify the underlying amount.
Do Fathom events and API requests affect the plan allowance?
Yes. Fathom says custom event completions share the monthly allowance with pageviews, and its API documentation says requests count too. Estimate the reporting and management calls you plan to make as well as website traffic. Attriboo's calculator counts its pageviews and custom goals and does not calculate a Fathom invoice.
Is Fathom's $15 plan directly comparable with Attriboo's entry tier?
Compare the included workload and account scope first. Fathom advertises $15 monthly for a shared 100,000 allowance and 50 sites. Attriboo has an ongoing free allowance for one website and paid event tiers. Include your websites, custom events, API use and required reporting features before deciding which plan fits.
How does Fathom's trial differ from Attriboo's free plan?
Fathom advertises a seven-day trial with a card required, followed by a paid subscription unless cancelled. Attriboo's ongoing free plan includes 5,000 monthly pageview and custom-goal events for one website. Check the account scope and reporting limits as well as the evaluation period.
Why can event value and a payment report show different totals?
Check which action fired the event, whether it fired once, the amount unit, currency and reporting dates. Then reconcile later refunds or renewals against the payment provider. An assigned event value does not by itself explain how a later adjustment was handled. In Attriboo, supported payment and refund records vary by connection and may not all match a recorded visit.
Does Attriboo use the same tracking identity as Fathom?
No. Fathom documents a cookie-free collection process with daily visitor-signature salt rotation. Attriboo's standard tracker uses a persistent first-party browser ID for linked activity. Its separate cookieless mode stores daily pageview totals without sources or visitor links. Choose the implementation and consent setup that fit your reporting task.
Can I run Fathom and Attriboo together during an evaluation?
Yes. Keep tracking and checkout setup distinct, confirm event counts and reconcile a known payment. Compare the same dates, currency and underlying action before comparing source credit. Retain the existing reports while you decide whether the new workflow answers your question and whether its report scope is sufficient.
Start With One Website and a Known Purchase
Try a supported payment workflow on the free allowance, or explore Sources and payment records in the demo.