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Revenue attribution

You can see where visitors come from. Not which ones pay.

Attriboo links every payment to the visits before it, so each source shows the money it brought in, not only the clicks.

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The Where customers come from section of the Attriboo dashboard: revenue sources with traffic share beside revenue share, top pages with revenue per visitor, and buyer devices.The Where customers come from section of the Attriboo dashboard: revenue sources with traffic share beside revenue share, top pages with revenue per visitor, and buyer devices.

Sound familiar?

  • Traffic reports stop at the visit

    Your analytics shows which source sent the most people, not which sent the people who paid.

  • One rule hides the rest

    Many tools give the whole sale to the last click. The post that introduced the buyer gets nothing.

  • Ad platforms count their own sales

    Google and Meta can both claim the same purchase, so their totals add up to more than you sold.

Pick the credit rule that fits your question

First-Touch shows what finds new customers. Last-Touch shows what closes them. Linear, Last Non-Direct, U-Shaped and Time-Decay sit in between. Change the rule and every report updates.

The Credit menu in Attriboo with six credit rules, each explained in one line, and a look-back window of all visits, 90, 30 or 7 days.The Credit menu in Attriboo with six credit rules, each explained in one line, and a look-back window of all visits, 90, 30 or 7 days.

See what your ad spend returns

Import spend from Google Ads, Meta, Microsoft Ads or TikTok, and Ad ROAS sets each campaign's cost against the revenue credited to it.

The Ad ROAS view of Revenue sources in Attriboo, comparing campaign spend with credited revenue.The Ad ROAS view of Revenue sources in Attriboo, comparing campaign spend with credited revenue.

Get started

  1. Add the tracking script

    Paste one script tag into your site, or follow the guide to install Attriboo on your website.

  2. Connect your payments

    Connect your payment provider so completed payments and refunds arrive on their own.

  3. Compare credit rules

    Start with First-Touch, then switch to Last-Touch. The guide to how the six attribution models differ explains each one.

Some sales have no matching visit, for example when a buyer switched devices or blocked tracking. Attriboo leaves those unattributed instead of guessing.

Common questions

What is revenue attribution?

It matches each sale to the marketing visits that came before it, so you can see how much revenue each source brought in, not only how many visitors it sent.

Which attribution model should I use?

There isn't one right answer. First-Touch shows what finds new customers, Last-Touch shows what closes them, and Linear, U-Shaped and Time-Decay share the credit. Last Non-Direct skips visits where someone typed your address. Compare two rules before you move budget. The guide to how the six attribution models differ has worked examples.

What is a look-back window?

It's how far before a sale a visit can still get credit. Choose all visits, 90, 30 or 7 days in the Credit menu.

Will Attriboo count the same sale twice like ad platforms do?

No. Attriboo starts from the sales your payment provider records, so each sale is counted once and its credit is shared between sources by the rule you choose.

Why are some sales unattributed?

A sale needs a matching visit before it can be credited. A buyer who switched devices, blocked tracking or bought before you installed the script has no visit to match, so the sale stays unattributed instead of being guessed.

See which of your sources pay.

Explore the dashboard with sample data, or start free and connect your own site.

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