SaaS attribution, pipeline and payments
Attriboo vs Cometly
Follow a visit to a payment. Decide how much of your CRM and advertising workflow belongs beside it.
Attriboo connects recorded website activity with supported payments and campaign costs. Cometly targets B2B SaaS with attribution, account journeys and conversion feedback. Compare the outcome you actually need to report: a signup, a closed-won deal, a recurring-revenue metric or a collected payment.
Reviewed · By Jay Kang
Find your reporting fit
Website visits.
Connected payments.
Ad attribution and conversion feedback
Start with the reporting questionOpen the evaluation checklist
Your decision in three checks
- Name the business outcome
Signup, closed-won, recurring metric and payment are separate counts.
- Follow available evidence
Inspect the recorded route and the matching payment definition.
- Select the needed workflow
Choose payment reporting, lifecycle analysis or conversion feedback.
The short answer
When Should You Choose Attriboo or Cometly?
Start with the decision your team needs to make. Then check the data, connections and service behind it.
Consider Attriboo When
- Your primary task is reading source credit for recorded website payments and refunds.
- You want to inspect page sequences and linked purchases without treating the flow as a complete CRM account history.
- You want to evaluate the website reporting workflow on an ongoing free allowance.
Consider Cometly When
- Your SaaS evaluation includes its advertised Stripe MRR, ARR and trial-to-paid reporting.
- You need source-specific attribution rules or windows beyond a shared first/last-touch label.
- You need its Conversion API or the CRM and warehouse scope of the quoted plan.
Where Attriboo wins
Where Attriboo Goes Further Than Cometly
These are the jobs where Attriboo goes further than Cometly. Each one shows where to find it in the product, and links to Cometly's own documentation for their side.
See which AI answers send paying customers
ChatGPT and Perplexity now send visitors, but most tools lump them in with referrals and stop at the visit.
AttribooAttriboo counts AI bot crawls on your pages, the visitors AI answers send, and the payments those visitors make, engine by engine.
CometlyCometly reports AI referral traffic alongside other channels. It doesn't document logging AI crawler visits to your pages.
Read Cometly on AI referral trafficWhere to find itDashboard → Where customers come from → AI search
The full card lists every AI engine with its bot crawls, human visits, most-cited page and revenue. The outlined stages are enlarged below.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
Example from the public demo: 8 AI bot crawls, 191 visitors from AI answers and $1.9k paid by 7 of them. - AI bots reading your pages
Server-side crawls by OAI-SearchBot, PerplexityBot, ClaudeBot and others, counted per page.
- Money paid by AI visitors
Payments from people who arrived from ChatGPT, Perplexity, Claude, Gemini or Copilot.
Revenue from your payment provider, refunds included
A purchase event fired in the browser isn't the same as money in your account. Refunds and blocked scripts make the numbers drift.
AttribooAttriboo takes revenue from Stripe, Polar, Shopify, Paddle, PayPal, WooCommerce and Lemon Squeezy, subtracts refunds, and shows how many payments matched a visit.
CometlyCometly brings in Stripe revenue and refunds. It doesn't document a count of how many payments were matched to a visitor.
Read Cometly's Stripe pageWhere to find itDashboard → Summary → Payment match
Net revenue comes from payment webhooks. Open Payment match to see how many orders link to a visitor, and which refunds were subtracted.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
Example from the public demo: every payment is matched to a recorded visit, and refunds are taken off revenue. - Every payment matched to a visit
Shows how many orders from Stripe, Polar and others link to a recorded visitor, so you know what the report covers.
- Refunds come off automatically
Refund webhooks subtract from revenue, so sources are credited with money you kept.
Choose the job first
Keep Pipeline, Subscription Metrics and Collected Cash Distinct
A closed-won contract, annual recurring revenue and money collected today answer different questions. Write the outcome on the report before comparing tools. A dashboard can reconcile correctly to invoices and still be unsuitable for a pipeline forecast.
For example, a $12,000 annual contract paid in twelve installments is not $12,000 collected when the first $1,000 payment arrives. A refund changes collected payment value; it does not describe the entire contract lifecycle. State which records and dates the decision uses.
Cometly advertises Stripe lifecycle reporting. Attriboo's payment reports supply recorded payments and source credit, while its CSV booked-deal ledger remains separate. Do not rename a payment total MRR or use the journey's linked value as refund-adjusted revenue.
Check the requirements
Compare Attriboo and Cometly for Your Workflow
Use the linked product guides to check the capability you need. A report, a model and an action sent to another platform are different parts of the workflow.
- Stripe reporting
- Journey scope
- Credit allocation
- Conversion feedback
- CRM and paid scope
Read the detailed comparisonCapabilities, requirements and links to the source documentation
| Your decision | Attriboo | Cometly |
|---|---|---|
| Stripe reporting | Attriboo Supported Checkout and Billing records, source credit and refunds. A payment total is not automatically MRR, ARR or a verified first-customer cohort. Read about stripe reporting in Attriboo | Cometly Advertises Stripe payment and lifecycle reporting, including MRR, ARR and trial-to-paid views. Evaluate the exact event definitions. Read Cometly's stripe reporting details |
| Journey scope | Attriboo Recorded website routes, goals and eligible new-purchase links. The journey value excludes renewals and refunds. Read about journey scope in Attriboo | Cometly Uses installed tracking and configured events; its setup guide covers domains, cross-domain tracking and form identity. Read Cometly's journey scope details |
| Credit allocation | Attriboo First-Touch, Last-Touch and Linear across eligible recorded visits. Read about credit allocation in Attriboo | Cometly Documents first/last-touch, non-direct, source-specific, Linear Paid and U-shaped models with selectable windows. Read Cometly's credit allocation details |
| Conversion feedback | Attriboo Imports supported campaign costs. It does not send conversion events to ad networks or manage campaigns. Read about conversion feedback in Attriboo | Cometly Its Conversion API sends selected conversion events to supported advertising platforms. Read Cometly's conversion feedback details |
| CRM and paid scope | Attriboo CSV booked-deal values remain separate from payment revenue. Free includes a website reporting allowance; paid tiers use events. Read about crm and paid scope in Attriboo | Cometly Core and Enterprise use pageview-based quoting; the pricing page lists CRM and warehouse sync under Enterprise. Read Cometly's crm and paid scope details |
This comparison uses the linked official product documentation. It does not claim a measured speed, accuracy or usability advantage.
Find it in the product
Read a Buying Route Without Turning It Into a Lifetime Cohort
In Attriboo, open Journeys & Funnels, select Journeys and choose Recorded paths. Select With a new purchase to inspect eligible buying visits. Keep the website and dates visible while reading each row's sequence, counts and linked purchase value.
Where to find itJourneys & Funnels → Journeys → Recorded paths → With a new purchase
The overview shows the Journeys & Funnels tab with the website, dates and Credit controls, the journey filters, the totals and the diagram. The filters that matter here are enlarged below.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
- Follow the route and its value together
Read the pages in order, then its visits, new purchases and linked value. This is a recorded path, not recurring revenue or a CRM opportunity.
Journeys links an eligible new purchase once to the same visitor's latest preceding visit with activity within 30 minutes. It does not attach every later invoice to that route. Use the revenue report for refund-adjusted totals and evaluate lifecycle reporting separately when trials convert much later.
Price your actual needs
Compare Attriboo and Cometly Pricing Scope
Cometly's current pricing page describes Core and Enterprise, quoted around monthly pageviews, and says it does not run a free trial. Confirm onboarding and plan scope in the quote. Older prices or trial offers should not determine the comparison.
Attriboo includes 5,000 monthly pageview and custom-goal events for one website and starts paid allowances at $5 a month for 10,000 events. The calculator below prices Attriboo only. Check the website and event allowance, available 365-day reporting window and required connections before choosing.
Your recorded workload
Work Out Your Attriboo Allowance
Use pageviews and custom goals. Payments do not count as these events. Bot requests have a separate allowance. These inputs stay in your browser.
Up to 10,000 monthly events. Billed monthly.
Review all allowances and termsCompare the same measured workload with Cometly's current plans. This calculator quotes Attriboo only; it does not estimate another vendor's bill or convert visitors into events. Attriboo's report window and view-specific capacity limits still apply.
One useful check
Test the Reporting Job on Your Own Website
Keep the first evaluation small enough to explain. Review the records behind one payment or campaign before moving an established reporting process.
- Define the conversion that matters
Choose trial start, first payment, renewal or won deal. Bring a known example of each relevant outcome to the evaluation.
- Check domains and checkout matching
A marketing site, app domain and hosted checkout may need different setup. Follow each product's identity instructions and verify the result.
- Match model and date scope
A source-specific last-touch report is not the same as an all-source last-touch report. Record the eligible sources and window.
- Test feedback as its own task
If sending qualified conversions to an ad platform is essential, verify the event and delivery record separately from imported spend.
Use the installation guide for your website platform and the payment connection instructions for your checkout to start that check.
Your remaining questions
Before You Choose Attriboo or Cometly
Use these answers to resolve the reporting, setup and switching questions that can change your decision.
When is Attriboo an alternative to Cometly?
Consider Attriboo for website payment-source reporting, supported ad costs and recorded buying paths. Cometly also markets lifecycle, pipeline and conversion-feedback workflows. Decide which of those tasks you need and test the exact payment connection before replacing reports.
Does connecting Stripe automatically create MRR and ARR reports?
Not in Attriboo. Its Stripe connection supplies supported payment records; a collected-payment total is not automatically a recurring-revenue metric. Cometly advertises MRR, ARR and trial-to-paid reporting. Check those definitions against your plans, invoices and cancellations during an evaluation.
Are Cometly and Attriboo attribution models equivalent?
Not necessarily. Cometly documents source-specific rules, Linear Paid, U-shaped and selectable attribution windows alongside first and last touch. Attriboo has First-Touch, Last-Touch and Linear. Compare the included sources and eligible history before interpreting two similarly named columns.
Does Cometly offer a free trial?
Its current pricing page says it does not run a free trial and describes professional onboarding. Confirm the terms with Cometly. Attriboo offers an ongoing Free plan with 5,000 monthly pageview and custom-goal events for one website, so you can evaluate its website reporting before choosing a paid allowance.
Does Attriboo send paying-customer events back to ads?
Its ad connections import costs for reporting; they do not send paying-customer events back to advertising platforms. Cometly's Conversion API is a separate outbound workflow. Keep a working conversion-delivery service if you need that function while evaluating Attriboo.
Will a new purchase in Journeys include every later renewal?
No. Attriboo's journey purchase linking uses recent preceding visit activity and excludes renewals and refunds from linked value. It is not a lifetime subscription cohort. Read the journey counting rules and use the payment report for the separate revenue question.
See the Recorded Steps Behind a Payment
Connect your website and supported payments. Compare source revenue, inspect buying paths and bring a clearer view to your next SaaS marketing review.