Attriboo vs Northbeam

The short answer

When Should You Choose Attriboo or Northbeam?

Start with the decision your team needs to make. Then check the data, connections and service behind it.

Attriboo

Consider Attriboo When

• You want to see which recorded sources and campaigns received credit for supported payments.
• You want to check advertising costs, refunds and buying paths before deciding where to focus.
• You want an ongoing free allowance and published event-based pricing for your website reporting.

Northbeam

Consider Northbeam When

• Ad views are essential to your measurement plan, so you need to evaluate Clicks + Deterministic Views and its eligibility requirements.
• You need the Apex workflow for sending Northbeam signals to supported advertising platforms.
• You need media-strategy support or the optional MMM and incrementality scope listed for a suitable plan.

Where Attriboo wins

Where Attriboo Goes Further Than Northbeam

These are the jobs where Attriboo goes further than Northbeam. Each one shows where to find it in the product, and links to Northbeam's own documentation for their side.

1. 1

   See which AI answers send paying customers

   ChatGPT and Perplexity now send visitors, but most tools lump them in with referrals and stop at the visit.

   Attriboo

   Attriboo counts AI bot crawls on your pages, the visitors AI answers send, and the payments those visitors make, engine by engine.

   Northbeam

   Northbeam doesn't document an AI-referral report or AI crawler logging for its customers.

   Read Northbeam's data sources

   Where to find itDashboard → Where customers come from → AI search

   The full card lists every AI engine with its bot crawls, human visits, most-cited page and revenue. The outlined stages are enlarged below.

   Select the overview to open the full screenshot.

   Enlarged detail of the outlined area

2. 2

   Revenue from your payment provider, refunds included

   A purchase event fired in the browser isn't the same as money in your account. Refunds and blocked scripts make the numbers drift.

   Attriboo

   Attriboo takes revenue from Stripe, Polar, Shopify, Paddle, PayPal, WooCommerce and Lemon Squeezy, subtracts refunds, and shows how many payments matched a visit.

   Northbeam

   Northbeam reads Shopify orders natively and other stores through its Orders API. It doesn't document Stripe, Polar or Paddle connections or a payment-match count.

   Read Northbeam's data sources

   Where to find itDashboard → Summary → Payment match

   Net revenue comes from payment webhooks. Open Payment match to see how many orders link to a visitor, and which refunds were subtracted.

   Select the overview to open the full screenshot.

   Enlarged detail of the outlined area

3. 3

   Know who is buying, not just how many

   Conversion counts don't tell you which kind of customer brings the money, or who is about to buy.

   Attriboo

   Attriboo groups paying customers by type, lists each person with their source and lifetime value, and shows visitors close to buying.

   Northbeam

   Northbeam's touchpoints export lists orders by customer ID on select plans. It doesn't document named customer profiles or visitors close to buying.

   Read Northbeam's touchpoints export

   Where to find itBuyers → Who is buying

   Customer types sit on top; pick one to list those customers with where they found you and what they paid. The outlined area is enlarged below.

   Select the overview to open the full screenshot.

   Enlarged detail of the outlined area

Choose the job first

Decide Whether You Need Click Credit, View Evidence or a Lift Study

Start with the decision. A weekly review of recorded sales by source needs consistent payment and cost records. A question about video ads that people saw without clicking needs additional exposure evidence. A question about sales caused by advertising needs a suitable causal study.

Northbeam's C+DV documentation describes combining click records with view data from participating platforms. Coverage depends on the available identifiers and connection. Attriboo's visit-based models answer a narrower question: how should eligible recorded visits share credit?

For example, your team spends $10,000 on Meta video. First reconcile recorded purchases, refunds and the cost period. Then investigate whether the remaining question concerns missing clicks, unmeasured views or incremental demand. A different credit allocation does not increase the money collected or establish a causal result.

Check the requirements

Compare Attriboo and Northbeam for Your Workflow

Use the linked product guides to check the capability you need. A report, a model and an action sent to another platform are different parts of the workflow.

• Campaign review
• Ad-view evidence
• Signals sent to ads
• Measurement and support
• Evaluation and plan basis

Read the detailed comparisonCapabilities, requirements and links to the source documentation

Attriboo and Northbeam reporting workflows

Your decision	Attriboo	Northbeam
Campaign review	Attriboo Compare visitors, source credit, supported payment records and saved or imported ad costs. Read about campaign review in Attriboo	Northbeam Offers omnichannel advertising reports with multiple models, lookback windows and accounting modes. Read Northbeam's campaign review details
Ad-view evidence	Attriboo First-Touch, Last-Touch and Linear use eligible recorded visits. These models do not add ad-impression matches. Read about ad-view evidence in Attriboo	Northbeam C+DV adds participating platforms' impression and view data to its first-party records, subject to its setup and coverage rules. Read Northbeam's ad-view evidence details
Signals sent to ads	Attriboo Ad connections import costs for reporting. They do not send conversion feedback or edit advertising budgets. Read about signals sent to ads in Attriboo	Northbeam Apex is a separate workflow that sends Northbeam attribution signals to supported ad platforms. Read Northbeam's signals sent to ads details
Measurement and support	Attriboo Inspect payment records and recorded routes, then choose a marketing action to test. Read about measurement and support in Attriboo	Northbeam Media-strategy support and optional MMM or incrementality capabilities depend on the selected plan. Read Northbeam's measurement and support details
Evaluation and plan basis	Attriboo Free includes 5,000 monthly pageview and custom-goal events for one website. Paid allowances start at $5 a month for 10,000 events. Read about evaluation and plan basis in Attriboo	Northbeam Plan fit, data volume and contract terms affect the quote. Check the ecommerce-platform requirements of the selected package. Read Northbeam's evaluation and plan basis details

This comparison uses the linked official product documentation. It does not claim a measured speed, accuracy or usability advantage.

Find it in the product

Put Campaign Costs Beside Recorded Purchase Credit

In Attriboo, open Dashboard, go to Where customers come from, select View all on Revenue sources and choose Ad ROAS. Keep your website, dates and model visible. Read the cost-coverage explanation before comparing campaign revenue with imported or saved advertising spend.

Use the row to choose a campaign to investigate. Reconcile its underlying payments and refunds, then add margins and other business costs when the question is profit. The ROAS versus ROI guide explains why a revenue-to-ad-cost ratio is only part of that decision.

Price your actual needs

Compare Attriboo and Northbeam Pricing Scope

Northbeam's pricing page displays $1,500 for Starter and $3,500 per month for Professional, alongside custom-quote options. Confirm Starter's billing unit and the final quote; the page also explains data-volume and contract conditions. Compare the required package and term with your reporting needs.

Attriboo prices monthly pageviews and custom goals using its published allowances. Payments are outside that event meter. Available report history covers the latest 365 days, and detailed views have their own capacity limits. Check reporting scope separately from the monthly collection allowance.

One useful check

Test the Reporting Job on Your Own Website

Keep the first evaluation small enough to explain. Review the records behind one payment or campaign before moving an established reporting process.

1. Name one question your current reports cannot answer

   Choose source revenue, view-supported credit or incremental effect. Bring the question and one campaign to the evaluation.

2. Check checkout and order matching

   Verify the store, payment provider and identifiers required by each product. Use a known transaction to inspect the result.

3. Hold reporting rules steady

   Use the same dates, currency, refund treatment and cost scope. Record any change to the model or lookback rule.

4. Test the needed service

   If view measurement, ad feedback or media-strategy support is essential, evaluate that service directly alongside the report.

Use the installation guide for your website platform and the payment connection instructions for your checkout to start that check.