Attriboo
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Conversion paths

You know someone bought. You don't know what got them there.

Attriboo shows the visits and pages each buyer went through, from the first click to the payment.

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The Journeys flow diagram in Attriboo, filtered to visits that ended in a purchase, showing the pages people moved through step by step.The Journeys flow diagram in Attriboo, filtered to visits that ended in a purchase, showing the pages people moved through step by step.

Sound familiar?

  • Only one visit gets seen

    A buyer finds you through ChatGPT, returns from an ad and pays a week later. Most reports show one of those visits.

  • Drop-off is a guess

    You can see fewer people reach checkout than pricing, but not which route they took.

  • The last visit looks like Direct

    When a buyer types your address on the day they pay, the earlier visits that did the work disappear.

Every buyer's path on one line

See where each customer first found you, what brought them back, and their last visit before paying.

Buyer paths in Attriboo: each customer with their first visit, the source they returned through, their last visit before paying and the amount paid.Buyer paths in Attriboo: each customer with their first visit, the source they returned through, their last visit before paying and the amount paid.

Find where people stop

The funnel shows how many visitors reach each step on the way to checkout, and where the biggest drop happens. Track sign-ups, trials and demo bookings to add your own steps.

The funnel drop-off view in Attriboo, showing how many visitors reach each step before paying.The funnel drop-off view in Attriboo, showing how many visitors reach each step before paying.

Get started

  1. Add the tracking script

    Paste one script tag into your site, or follow the guide to install Attriboo on your website.

  2. Connect your payments

    Connect your payment provider so completed payments and refunds arrive on their own.

  3. Find the stopping point

    Use funnels to find where people stop before buying, or explore the steps visitors take.

Paths use visits recorded in the same browser, so a buyer who switches devices or blocks tracking may show fewer visits than they made.

Common questions

What is a conversion path?

It's the series of visits a customer made before paying: where they first found you, what brought them back, and their last visit before the payment.

When does a new visit start?

After 30 minutes without activity, the next page view starts a new visit.

Can I build my own funnel?

Yes. Choose the pages or goals people should pass through and Attriboo shows how many reach each step. The guide to filter your dashboard and build funnels walks through it.

What counts as a goal?

Any step you track, such as a sign-up, a trial or a demo booking. Successful Contact Form 7 and Tally submissions can be recorded too. See how to track sign-ups, trials and demo bookings.

Does Attriboo follow people across devices?

No. Paths use visits recorded in the same browser, so someone who switches from phone to laptop shows up as two visitors until they buy.

See how your customers really buy.

Explore buyer paths and journeys with sample data, or start free on your own site.

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