Track sign-ups, trials and demo bookings

Before you start

• The Attriboo script is on your website and visits are arriving.
• You can edit your website's buttons and forms, in your site builder or in its code.

Option 1: Tag a button or form

1. 1
   Pick the button, link or form that marks the goal.

   For demos, the Book a demo button. For trials, the sign-up form.

2. 2
   Add an attribute named data-attriboo-goal.

   Its value is the name you want in your reports, for example data-attriboo-goal="Booked demo". Most site builders keep this under the element's settings as Custom attributes.

3. 3
   If your builder only accepts CSS classes, add a class instead.

   Write attriboo-goal- and then the name, with dashes between words. The class attriboo-goal-started-trial is reported as Started trial.

4. 4
   Publish the page and complete the goal once yourself.

   It appears in your dashboard within a minute.

Option 2: Calendly bookings are automatic

If Calendly is embedded on your page, inline or as a pop-up, every finished booking is recorded as the goal Calendly booking. You do not need to change anything.

A plain link to calendly.com takes people off your website, where the script cannot see them. Use Calendly's embed code instead.

Option 3: Ask a developer

A developer can record a goal from your website's code with window.attriboo.track("Started trial"), or from your server through the Attriboo API. This suits goals that are not a single button, such as an account being confirmed by email.

Where goals appear

On the dashboard, open Customer Conversion Paths & Goal Bottlenecks and choose Goal Milestones. Each goal shows how often it happened, how many visitors completed it, and what share of them went on to buy.

Things to know

• Each recorded goal counts as one event toward your monthly allowance.
• Use the same name everywhere. Booked demo and Booked a demo are reported as two different goals.
• Goals are not sales. Revenue still comes from your payment connection.

If a goal does not appear

• Check the spelling: data-attriboo-goal, or a class starting with attriboo-goal-.
• Some forms send their answers by script without a normal submit. If a tagged form is not counted, tag its send button instead.
• If your website asks visitors for cookie consent and you set up Attriboo to wait for it, visitors who decline are not counted.