Why numbers differ between reports
Two reports can count different things. Check what each includes before deciding that one is wrong.
1 min readPlain-language reference
Compare these details
| Check | Why it matters |
|---|---|
| Website | One report may include a different site or store. |
| Dates and timezone | Activity near midnight can fall on a different day. |
| Currency | Different currencies cannot be added without an explicit conversion rule. |
| Revenue definition | Refunds, fees, taxes, and recurring payments may be treated differently. |
| Attribution model | The same recorded sale can be credited to different sources. |
| Tracking coverage | Some visits or payment matches may not be recorded. |
| Visitors and pageviews | One visitor can open several pages. |
Compare one example
Choose one event or payment you can identify safely. Compare its time, amount, currency, and status across the reports. This is often easier than starting with two large totals.
If a sale appears twice, keep a record of where you see it and ask for help. Do not delete or resend real payment records just to make totals match.
Still need a hand?
Send a question without needing to sign in.