Track LinkedIn ads and organic posts

Before you share a link

• Choose the correct website in Attriboo and install its tracking code on the destination page.
• Keep your consent integration connected. Rejected consent and excluded countries can prevent a visit being recorded.
• Connect the payment provider for that website and complete the matching setup if you want visits linked to sales.
• Use a separate, readable campaign label for each campaign you want to compare. Keep private information out of the URL.

• Install Attriboo on your website
• Connect payments and visit matching
• Understand country controls

Create a fixed LinkedIn ad link

1. 1
   Open Settings → Tracking links and choose LinkedIn ad.

   The preset uses source linkedin and marketing type paid_social. cpc is also recognized as paid.

2. 2
   Enter the destination and campaign ID or name.

   Use one consistent label in the ad link and any imported or manually entered cost record.

3. 3
   Create the link and use it in Campaign Manager.

   If you use LinkedIn’s URL-parameter field, add source, medium and campaign there. Check account, campaign and ad settings for duplicates; LinkedIn combines parameters from those levels with parameters already on the destination URL.

https://example.com/offer?utm_source=linkedin&utm_medium=paid_social&utm_campaign=linkedin_launch_01&utm_content=ad_01

Use LinkedIn’s dynamic values when needed

LinkedIn supports uppercase values inside double braces. Its campaign hierarchy and available values changed to include campaigns, ad sets and ads. Choose the level that matches the cost rows you will import; do not assume an old campaign macro still represents the same level.

Add the parameters in LinkedIn, not in the fixed-value Attriboo builder. For the newer hierarchy, the example below labels a campaign and ad; use AD_SET_ID for the campaign label if your cost records are grouped by ad set. Verify the available values in your account and test a real delivered destination.

utm_source=linkedin&utm_medium=paid_social&utm_campaign={{CAMPAIGN_ID}}&utm_content={{AD_ID}}

• Check LinkedIn’s supported URL parameters and hierarchy

Track an unpaid LinkedIn post

Choose LinkedIn post in the builder, keeping marketing type social. New permitted visits are labelled Social → LinkedIn. Give each post a distinct campaign label if you want separate revenue rows.

Attriboo also recognizes linkedin.com and lnkd.in as LinkedIn referring domains. A domain alone does not identify the exact post or ad. Explicit labels remain useful when an in-app browser does not provide a referrer.

• Keep labels through shortened links

Add LinkedIn costs separately

Export the appropriate daily campaign costs from your LinkedIn account, then use Attriboo’s ad-spend CSV template. Its columns are date, source, campaign, amount and currency. Use source linkedin, the exact link campaign label and the website’s currency. This imports costs, not LinkedIn-reported conversions.

A small campaign can also use the existing manual cost control. Check whether you are entering a campaign total or daily CSV costs; do not count both for the same campaign. There is no automatic LinkedIn spend sync in this release.

• Import and check ad-spend CSV rows
• Read campaign costs and ROAS

Find the visits and sales in Attriboo

1. 1
   Choose the same website and dates.

   Include the test visit and any later payment. Keep the same attribution model when comparing campaigns.

2. 2
   Check Sources, then Campaigns or Ad ROAS.

   Sources shows the platform label. Campaigns groups visits and credited revenue by utm_campaign. A campaign label is not proof that the activity was a paid ad.

3. 3
   Use distinct campaign labels for separate post revenue rows.

   If two posts share a campaign label, their campaign totals are combined. The optional utm_content label is recorded with activity; it does not create a separate per-post or per-ad revenue report. For paid ads, keep the campaign ID or name that matches the imported cost.

4. 4
   Check a missing sale separately.

   A payment can be imported without a matching visit. Consent, blocked tracking, country controls, another device, a cleared identifier or missing checkout metadata can prevent matching. A tagged link does not fix those gaps.

• Understand source reports
• Read the attribution model rules
• Check a missing payment or visit match

Test the published link

1. 1
   Copy the final link from the actual post, profile or ad.

   Test the published destination you control, including any shortener or redirect, rather than only the URL in your draft.

2. 2
   Open it in a fresh test browser session.

   Check the address after redirects. It must retain utm_source, utm_medium and utm_campaign. Give consent only through your normal website choice. Use a test location permitted by your saved country controls.

3. 3
   Check a new recorded visit.

   Select the matching dates and find the expected source and campaign. If you are using a browser-ignore setting, an ad blocker, cookieless mode or excluded country, the expected result may be no visitor-level journey.

4. 4
   Check checkout matching only when needed.

   Use your payment provider’s supported test setup or an existing payment you are authorized to inspect. Do not make an unnecessary live purchase. A working link test does not itself prove revenue matching.

• Troubleshoot visits that do not appear
• Test your consent integration

Know the limits

This tracks visits that reach your website and are permitted by your installation. A LinkedIn Lead Gen Form completed inside LinkedIn does not load your website tracker. A tagged URL does not import that form’s answers, identify every LinkedIn member or measure view-through conversions.

Copied links keep their labels. If a LinkedIn-labelled URL is shared somewhere else, its labels still describe LinkedIn; treat labels as the publisher’s intended placement rather than proof of the final sharing location.