See who is buying and how each customer found you
The Buyers tab lists the people who paid in the dates you picked and how each one found you. Start with the customer types to see which kinds of customers bring in the most money, then open one customer to check their visits and payments.
Instructions reviewed
Compare customer types
- Choose your website and dates, then select Buyers in the tabs at the top.
Who is buying opens with Customer types selected. The line under the title shows how many customers paid and how much.
- Read the five type cards.
Each card shows how many customers it has, their share of sales, how much they paid and their top source. Each small bar is one customer, tallest first.
- Select a card to list its customers underneath.
The selected card has a dark outline.
Where to find itBuyers → Who is buying → Customer types
Select Buyers in the tabs at the top. The overview shows the card with the customer list below; the type cards are enlarged below.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
- Choose a view
Customer types, Almost buying, or Companies & cities.
- Read a type card
Number of customers, share of sales, amount paid and top source. Each bar is one customer.
- Select another type
Select any card to list its customers underneath.
What puts a customer in each type
Each customer appears in one type only. Attriboo checks the types in the order below and uses the first one that fits.
| Type | Who is in it |
|---|---|
| Repeat & high value | Bought more than once, renewed a subscription, or has paid well above your average order. |
| Found you through AI | Visited from ChatGPT, Perplexity, Claude, Gemini or Copilot before paying, or named an AI assistant in your checkout poll. |
| Took several visits | Visited two or more times, or took more than six hours, before paying. |
| Came from an ad | Clicked a paid ad, such as Google, Meta or TikTok, before paying. |
| Bought on first visit | Paid during their first visit. |
Read the customer list
- Check the label above the list.
It names the selected type and how many customers it has.
- Compare Found you via with Credited to.
Found you via is where the customer's first recorded visit came from. Credited to is the source that gets the sale under your Credit setting, so the two can differ.
- Read Status, Paid and Lifetime.
Status shows, for example, Subscriber, Renewed 2× or Refunded. Paid is money in the selected dates. Lifetime is every payment recorded for this customer.
- Select a row to open that customer.
The arrow at the end of each row opens their history.
Where to find itBuyers → Who is buying → selected type → customer list
The list sits under the type cards and changes when you select another card. Its header and first row are enlarged below.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
- Found you via
Where this customer's first recorded visit came from.
- Credited to
The source that gets the sale under your credit rule.
- Paid and lifetime
Paid is money in the selected dates. Lifetime is every payment recorded for this customer.
- Open a customer
Select a row to see that customer's visits and payments.
Open one customer's history
- Read the four tiles at the top.
Paid this period, lifetime value, number of orders with the payment provider, and how long they took to buy.
- Check How credit was split.
It lists the visits that got credit for the sale and how much each got under your Credit setting.
- Read Every visit and payment.
Visits, goals and payments in time order. A checkout poll answer appears when the customer gave one.
- Close the window with the X or the Escape key.
Where to find itBuyers → customer list → select a customer
The window opens over the Buyers tab. Close it with the X or the Escape key. The window is enlarged below.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
- Check what they paid
Paid this period, lifetime value, number of orders and how long they took to buy.
- See how credit was split
Which visits got credit for the sale, and how much, under your credit rule.
- Read every visit and payment
Visits, goals and payments in the order they happened.
Find visitors who almost bought
- Select Almost buying.
It lists up to 20 visitors who showed buying signals but have not paid: for example, they viewed pricing, a comparison or checkout page, signed up, started checkout, left an email address or came back several times. The number on the button shows how many there are.
- Read each row from left to right.
How many times they visited, where they are, how they found you, the page or step that put them on the list, and when they were last seen.
- Use the list to choose a follow-up.
No email yet means no email address has been recorded for that visitor, so you cannot contact them directly.
Where to find itBuyers → Who is buying → Almost buying
Almost buying is the second view in Who is buying. The overview shows the full list; the first row is enlarged below.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
- Select Almost buying
The number shows how many visitors are on the list.
- Count their visits
How many times this visitor came back.
- See how they found you
The source of their first recorded visit.
- See what they did
The page or step that put them on the list, such as viewing pricing.
See which companies and cities buy
- Select Companies & cities.
Companies come from the domain of each customer's email address. Personal addresses, such as Gmail, are grouped by city instead.
- Compare the bars.
The shaded part of each bar is that company's or city's share of sales in the selected dates.
Where to find itBuyers → Who is buying → Companies & cities
Companies & cities is the third view in Who is buying. The overview shows both lists; their first rows are enlarged below.
Select the overview to open the full screenshot.
Enlarged detail of the outlined area
- Select Companies & cities
Shows where your paying customers work and live.
- Read a company bar
Company name, customers, how they found you, amount paid and share of sales.
- Compare cities
The shaded part of each bar is that city's share of sales.
Read the numbers carefully
- Types describe recorded activity. They show patterns, not the reason someone bought.
- The cards, the list and the history all use the website, dates and Credit setting at the top.
- A customer who paid with a different email address, on another device or without tracking can appear with few or no visits.
- The demo shows sample customers. Your own account shows only your website's buyers.
You are done when
You can name the customer type that brought in the most money and open one customer to see how they found you.
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